WORKING WITH PEEL

Working with Peel means partnering with a trusted wholesale supplier dedicated to delivering consistent, high-quality meat products tailored to the needs of retailers, butchers, and foodservice professionals.

We don’t just supply premium local Ontario beef. We provide the products, marketing, and operational support to help independent butchers and grocers scale.

Display of various cuts of fresh red beef at a supermarket meat section with price tags.

Why Partner With Us?

Between managing labour, cutting table, front counter, and running your shop, it is difficult to find time for marketing, product development, or complex backend planning.

We give you the tools to sell more, secure higher margins, reduce waste and win new shoppers. You can compete against massive grocery chains without trying to become one. You win on trust, craft, and quality. We provide the backend engine to make it effortless.

HOW WE HELP YOU GROW

Two raw beef steaks on a piece of branded paper on a white textured surface.

High-Margin,
Value-Added Products

Move beyond the Ribeye! Expand your counter with high-margin alternative cuts your customers will love, including Hanger, Skirt, Chuck Eye, and Flat Iron steaks.

Put focus on sellable occasions like weeknight dinners and cottage weekends with pre-prepped, value-added items like gourmet kebabs, Rouladen, custom burger blends, and London Broil.

Turnkey Seasonal Programs & Kits

Stop reacting to holidays and seasonal demand at the last minute. We keep you ahead of the curve with our Yearly Butcher Calendar, reminding you exactly when to order, how to price, and how to market for every major calendar event. We can provide the order forms, deadline schedules, deposit strategies, and pickup-day operational checklists.

A man in a black shirt and cap working at a computer in a butcher shop office, with meat cuts displayed in the background.

Retail-Ready Marketing Kits

If marketing requires you to photograph, write, design, and print, it gets left behind. For every featured product and seasonal program, we can provide a complete retail kit with professional photos, counter displays, social media content and counter staff talking points.

A man wearing a black cap, black vest, and jeans is inspecting a cardboard box in a warehouse aisle filled with shelves and boxes.

Data-Driven Product Mix Reviews

Are you selling too much low-margin commodity product and wasting valuable counter space? We help you transition from intuition to a concrete plan. Through our Customer Review Program, we sit down with you to analyze what sold, address labour challenges, analyze local competition, and optimize your retail metrics and provide margin worksheets, planograms, and mix calculators.

Assorted cuts of beef displayed in a refrigerated meat case at a grocery store, with price tags and labels including Tenderloin, Striploin, and Ribeye.

Counter Staff Training Modules

The person behind your counter drives your average basket size. We offer short, practical training modules to give your team the confidence to offer lesser known cuts, handle price objections and confidently upsell roasts and holiday bundles.

PROVING THE LOCAL VALUE

Every product we supply supports a powerful local story for discerning customers who want to know exactly where their food comes from:

Illustration of a supply chain process with a truck, factory, gear, and a person connected by arrows
Illustration of the map of the country of Thailand.

Shorter Supply Chain
for unmatched freshness

Ontario-Raised
from local family farms

Cooked steak on a white plate
A simplified map showing a route from a red house to a barbecue grill, with a winding arrow indicating the path.

Superior Eating Experience
that supports local food jobs

Full Traceability
and small-batch production

Various cuts of raw beef on display at a grocery store with price and description signs, including short ribs priced at $13.99 per pound, London broil also priced at $13.99 per pound, and beef shank at $8.99 per pound.
Various cuts of raw beef on display at a grocery store with price and description signs, including short ribs priced at $13.99 per pound, London broil also priced at $13.99 per pound, and beef shank at $8.99 per pound.

Ready to Build a More Profitable Meat Counter?

Let’s stop treating meat like a commodity and start building a growth engine for your shop.